The hills are green, the days are long, and there’s a big race every weekend. That's right folks, spring is here!
We’ve been busy...so busy I’ve been putting off writing this Trail Mail update for way too long. There’s a lot to catch up on, so let's dive on in...
Behind the scenes: Summer 2026 campaign
In April we headed to the outskirts of Reno, Nevada to shoot our latest campaign.
Our goals was to capture the V2 Ice Bandana, our brand new Performance Cooling Tee, and have fun while doing it. Enjoy these shots from the set.
Out on the trails at the inaugural Big Alta 100K
I warned you this newsletter was running a little late, so let’s rewind to March.
We set up our big rainbow tent at the aid station for the inaugural Big Alta 100K, at East Peak on Mt. Tam, the mountain that inspired our name.
By the time runners reached us, it was hot (like really hot), so we turned up the disco and got to work handing out ice, pickles, and sugar in all it's glorious forms.
And everyone knows the most important success metric for any aid station: how loud the cheering gets.
Well… it got loud. Loud enough that the aid station crew could barely hear themselves think. Runners rolled in cooked from the climb, and the entire community showed up to get them through the toughest part of the day.
Even as the crowds died down, the vibes stayed strong. People were pushing hard, chasing cutoffs, cracking jokes through the suffering, and refusing to quit.
That’s what this sport is all about.
Come hang with us at TrailCon
We’ll be out at TrailCon in Olympic Valley June 22-24. We're participating as part of the emerging brand program. Come swing by our booth and say hello!