Running Cool at Western States 2025

June 30, 2025

There’s no race quite like Western States.

From Olympic Valley to the historic finish on the Auburn High School track, this 100.2-mile epic is as iconic as it gets. With temperatures pushing 99°F and a field stacked with legends, 2025 reminded us why this race holds such a special place in the world of trail running.

We were stoked (and honestly a little awestruck) to see so many athletes — from icons like Kilian Jornet and Rod Farvard to runners across the entire field — cooling down with our Ice Bandana. Watching our gear in action on a stage like this was humbling and a proud moment for our small team.

So we asked folks how the Ice Bandana held up out on the course, and here’s what they had to say:

“At the Western States 100, staying cool isn't a luxury, it's survival. The East Peak Ice Bandana was everywhere: on runners, around the necks of media folks, stuffed with ice by crews, even worn by spectators. With everyone out in the sun all day, the steady melt of the iced bandana gave consistent relief between aid stations. It was the simplest, most effective tool for managing the heat from start to finish.”
- David Lam, crew member

"WSER was incredibly hot this year and I wore the East Peak Ice Bandana while pacing my runner for 18 miles. At every aid station I had the job to make sure both of us stayed cool while quickly getting us back onto the trails. This Ice Bandana achieves things that I didn't realize I needed: easy to tie and untie on/off my runner, ability to refill my own without taking it off, extremely comfortable and soft fabric, zero bounce, snug fit, and it's a good looking ice bandana too. And of course, the ice stays icy for a long time! I absolutely love this thing."
- Martina Ridne, pacer

"Best bandana I ever used!"
- Ricki Wynne, racer

We’re incredibly grateful for the trust the all the racers, pacers, and crew members placed in our gear on one of the sport’s biggest stages.

To everyone who toed the line: massive congrats. You inspire us to keep making gear that brings more joy, more comfort, and just a little more cool to this sport we love.

Until next time — run wild, strange, and free.

Photo @tonywithasonyPhoto @tonywithasony